Carti Carti Limbi straine Carti Howard Ibach Carti Limbi straine Howard Ibach 25% ♡ 10 How To Write A Single-Minded Proposition - Howard Ibach ★ ★ ★ ★ ★ 4.05/5 (10) Cumpara azi si economisesti 18 LEI Poti returna in 30 zile SUPER OFERTA: Produsul costa cu 10% mai putin decat media produselor din categoria de Carti Limbi straine Pret ★ ★ ★ ★ ★ 4.1/5 Interes ★ ★ ★ ★ ★ 4.1/5 Discount ★ ★ ★ ★ ★ 4/5 Livrare ★ ★ ★ ★ ★ 4/5 brand: Howard Ibach magazin: libris.ro How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don't become this famous. That's because they are exceedingly hard to write. But when they're done well, sometimes they reach this exalted status. From the author of the critically acclaimed How To Write An Inspired Creative Brief 2nd edition comes a new critically acclaimed graphic text devoted exclusively to this small collection of words on the creative brief: How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches. In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. He interviewed over 30 advertising and marketing professionals all over the globe for their thoughts on this one key line. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go. This neat package of thought-provoking ideas, easy-to-do practical exercises, and fun graphics fit together in a concise and compelling 100 pages. A quick read that you'll return to regularly for its clear explanations and valuable examples. VEZI PRET Descriere How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don't become this famous. That's because they are exceedingly hard to write. But when they're done well, sometimes they reach this exalted status. From the author of the critically acclaimed How To Write An Inspired Creative Brief 2nd edition comes a new critically acclaimed graphic text devoted exclusively to this small collection of words on the creative brief: How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches. In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. He interviewed over 30 advertising and marketing professionals all over the globe for their thoughts on this one key line. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go. This neat package of thought-provoking ideas, easy-to-do practical exercises, and fun graphics fit together in a concise and compelling 100 pages. A quick read that you'll return to regularly for its clear explanations and valuable examples. Caracteristici Categorie: Carti Limbi straine Marca: Howard Ibach Pret: 56 lei Reducere: 25% (-18 lei) Vanzator: libris.ro Cod: 21716293 *generate pe baza descrierii. Verificati pe site-ul comerciantului Livrare Livrare prin curierLivrare prin easyboxRidicare la sediu Plata Plata cardPlata ramburs la curierPlata transfer bancar / Ordin de plataPlata in rate
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