The Handbook of Managing and Marketing Tourism Experiences
9

The Handbook of Managing and Marketing Tourism Experiences

3.27/5 (9)
Livrare gratuita Livrare gratuita
Timp de retur Poti returna in 30 zile
Pret 1/5
Interes 4.09/5
Livrare 5/5
brand: Autor Anonim
magazin: libris.ro

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing second, to present and discuss adequate analytical frameworks and tools third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.

Descriere

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing
second, to present and discuss adequate analytical frameworks and tools
third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries
and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.

Caracteristici

  • Categorie: Carti Limbi straine
  • Marca: Autor Anonim
  • Pret: 665 lei
  • Vanzator: libris.ro
  • Cod: 12970043
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Irany a vilagur! Sa exploram universul!

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12
37 LEI info
3.88/5

Fedezd fel az Univerzum titkait velunk! Nezz fel ejszaka az egboltra! Mit latsz? Es vajon mi az, amit nem, de megis ott van? E hasznos

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Viszlat, pelus!

Viszlat, pelus!

13
37 LEI info
3.88/5

Segitunk, hogy konnyebb legyen! A szobatisztasag talan az egyik legstresszesebb tema a gyermekneveles soran, hiszen nem minden esetben zokkenomentes. A kotetunkben talalhato mesek segitenek a

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Sulivaro oromok. Foglalkoztato

Sulivaro oromok. Foglalkoztato

11
37 LEI info
3.88/5

Sulivaro oromok. Foglalkoztato - es fejlesztokonyv ovodasoknak Sok szuloben okoz bizonytalansagot az iskolakezdes. Vajon iskolaerett a gyermekem? Mi az a "tudasanyag", amivel rendelkeznie kell egy

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Nyari oromok

Nyari oromok

13
37 LEI info
3.88/5

Nyari oromok - Foglalkoztato- es fejlesztokonyv ovodasoknak Kedves Szulok! Kotetunk szorakoztato feladatainak megoldasa kivalo idotoltes a gyerekek szamara a nyari vakacio ideje alatt, mikozben jatszva

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English Lakes

English Lakes

12
37 LEI info
3.88/5

OS Explorer Map is Ordnance Survey s most detailed folding map, and is recommended for anyone enjoying outdoor activities, including walking, horse riding and off-road

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